Strategy, It Just Doesn’t Sell Like It Used To.

“Are We Really Paying Half a Million for Some Slides?”

It’s the question every consultant dreads.

The moment a client questions the value of your work—not because they don’t believe in strategy, but because they’ve seen this movie before.

🚨 90% of organizations fail to execute their strategies. (HBR)

🚨 Only 8% of executives believe their company actually follows through. (Bain & Co.)

🚨 70% of transformations fail. (McKinsey)

🚨 85% of leadership teams spend less than one hour per month discussing strategy. (HBR)

Yet, as a Senior Manager in a top consulting firm, this isn’t your problem—until it is. Clients don’t blame themselves for failed execution. They blame the strategy. And that’s when they start to question their next engagement. The problem isn’t that strategy is broken—it’s that the way firms deliver strategy hasn’t evolved.

The Consulting Industry Is Feeling the Squeeze

For decades, strategy consulting has been one of the most profitable industries in the world. But the market is shifting, and firms are feeling the squeeze.

💥 Demand for consulting services is slowing.

💥 Clients are cutting discretionary spending, putting pressure on budgets.

💥 Firms are restructuring, reducing headcount, and revising financial expectations.

🔻 PwC announced 1,800 layoffs (2.5% of its U.S. workforce), its first major reduction since 2009. (The Finance Story, 2024)

🔻 Deloitte has gone through three rounds of job cuts in 13 months due to slowing demand. (Business Insider, 2024)

🔻 EY reported a 5% drop in partner earnings in the UK, citing slowing sales and client pullbacks. (Financial Times, 2024)

🔻 KPMG cut 330 audit employees (4% of its U.S. audit workforce) as client spending declined. (Wall Street Journal, 2024)

Firms that continue delivering strategy in the same old way will struggle to grow their footprint, while those that evolve will win the next decade of consulting.

The Problem: Strategy Consultants Are Stuck in a Delivery Model That Limits Growth

The biggest risk to strategy consultants today isn’t that clients don’t value strategy.

It’s that once the project is delivered, they move on.

🔴 Your slides might be brilliant—but once the project wraps, you’re out.

🔴 Your recommendations are sharp—but how do you stay embedded in the client’s most strategic conversations?

🔴 Your insights create impact—but how do you ensure that impact leads to long-term engagements?

If strategy consulting is to remain a high-margin business, consultants need to move beyond the deliverable and turn strategy into an ongoing conversation. Because if you don’t stay embedded in those discussions, someone else will.

How many of your last strategy projects ended up as a SharePoint file, buried in emails, sent back with a “Pls Fix” request—only to never be used again?

The Shift: From Project-Based Strategy to Continuous Advisory

The best strategy consultants aren’t just delivering strategy anymore.

They’re positioning themselves as trusted growth partners—deeply embedded into ongoing decision-making, new opportunities, and high-value conversations.

🔹 Win more work by keeping strategy front and center—long after the deck is delivered.

🔹 Expand your client footprint by embedding yourself in ongoing discussions—not just one-off projects.

🔹 Show up differently in the room, positioning yourself as the architect of execution—not just the presenter of strategy.

Strategy has outgrown the tools in today’s consulting firms.

Clients don’t just need a PowerPoint deck—they need a way to stay aligned and make decisions as they go.

Straago isn’t an execution tool—it’s a strategic advantage.

Introducing Straago: The Strategy Consultant’s Edge

Straago is built for consultants who want to win more work, expand their footprint, and position themselves as long-term partners.

With Straago, you can:

✅ Turn every client conversation into a strategic one. Stay relevant long after the deck is delivered.

✅ Keep strategy alive across leadership teams. Your work doesn’t get lost in a SharePoint folder—it stays in front of decision-makers.

✅ Embed yourself in execution without becoming an operator. Maintain your advisory role while keeping strategy an active part of the conversation.

✅ Stand out in your firm and grow your book of business. Partners notice the consultants who win more work and stay top-of-mind with clients.

Straago isn’t about “tracking execution.” It’s about ensuring that you—your insights, your recommendations, your impact—stay indispensable long after the engagement ends.

The Bottom Line: The Best Consultants Will Use Straago to Win More Work

🚀 The best strategy consultants aren’t just delivering projects. They’re embedding themselves in decision-making, real-time collaboration, and ongoing advisory.

🚀 The firms that adapt will dominate the next era of consulting. The ones that don’t? They’ll be stuck in an endless cycle of pitching for short-term work.

🚀 Straago is your edge. Not an execution tool. Not a reporting dashboard. A platform for strategy consultants to stay embedded, win more work, and expand their client footprint.

So the next time a client asks:

“Are we really paying half a million for some slides?”

You’ll have a better answer.